Amazing Life Foundation is hiring a
Digital Marketing Manager

Over time, this role has the potential to grow into broader marketing leadership responsibilities as the marketing function expands.

Data-Driven Campaign Execution

• Build and manage targeted marketing campaigns using data segmentation and audience insights.
• Pull and manage segmented lists within HubSpot and CRM systems to ensure campaigns reach the correct audiences.
• Execute and manage weekly newsletters, lifecycle campaigns, and targeted email distributions.
• Continuously analyze engagement, conversion, and performance metrics to improve campaign effectiveness.
• Develop structured testing processes to improve subject lines, messaging, segmentation, and campaign performance.

Email Marketing & Marketing Automation

• Build and deploy marketing campaigns using HubSpot.
• Develop audience segmentation strategies that improve targeting and engagement.
• Create automated workflows, nurture sequences, and lifecycle campaigns that guide prospects through the customer journey.
• Manage ongoing communication programs such as newsletters, announcements, and product updates.
• Ensure campaigns are structured, trackable, and optimized for performance.

Website Optimization & Conversion Strategy

• Help manage the performance of the Amazing Life website as a key growth channel.
• Optimize landing pages, calls-to-action, and conversion paths across the site.
• Work with the marketing and product teams to improve how website visitors move from discovery to engagement.
• Analyze website behavior and conversion data to identify opportunities for improvement.
• Continuously refine how traffic sources, landing pages, and calls-to-action contribute to pipeline growth.

CRM & Marketing Systems

• Maintain strong proficiency in HubSpot including lists, workflows, reporting, and automation.
• Work effectively within Salesforce to ensure marketing activity aligns with pipeline tracking.
• Ensure marketing attribution, segmentation, and reporting systems are accurate and reliable.
• Improve how marketing systems capture and use data to drive better campaigns.

Analytics & Performance Reporting

• Analyze campaign performance across paid media, email, and website channels.
• Develop reporting frameworks that connect marketing activity to meaningful growth metrics.
• Identify trends, opportunities, and areas for improvement using marketing data.
• Translate campaign performance into clear insights and actionable recommendations.

Strategic Contribution

• Contribute thoughtful ideas to marketing strategy and campaign planning.
• Bring a systems-oriented mindset to improving marketing execution.
• Take ownership of marketing performance outcomes, not just campaign activity.

• Marketing campaigns consistently reach the right audiences through effective segmentation.
• Email marketing programs demonstrate strong engagement and conversion.
• The Amazing Life website effectively converts visitors into leads and engaged users.
• Marketing systems and reporting provide clear visibility into performance and growth.
• Campaign execution is organized, disciplined, and consistently improving.

Required

• 3–6 years of experience in digital marketing, growth marketing, or performance marketing.
• Strong proficiency with HubSpot marketing automation and campaign execution.
• Experience building segmented marketing audiences and managing lifecycle campaigns.
• Experience analyzing marketing performance data and improving campaign outcomes.
• Working knowledge of Salesforce CRM or similar pipeline systems.
• Experience optimizing landing pages, conversion flows, or website performance.
• Strong written communication skills.
• Ability to balance strategic thinking with hands-on campaign execution.

Preferred

• Experience in SaaS, subscription, nonprofit, or mission-driven organizations.
• Familiarity with church or ministry environments.
• Experience with lifecycle marketing strategy and customer journey optimization.
• Working knowledge of tracking tools such as Pendo, and basic editing capabilities in WordPress and Figma Sites.
• Experience working in fast-growing organizations where systems and processes are evolving.